Our Vision: For Humanity to become a mature steward and responsible
caretaker of forests and worldwide ecosystems. Earth's summer of 2025 was the third warmest in recorded history behind 2023 and 2024.
We are in the founding phase of a nonprofit organization. If you are a passionate ecology professional interested in forestry... join us and become a founder.
We are also looking for K-12 student stories, photography, and projects.
Also we are recruiting University students to become the first Young Founders Group to form the University Chapter.
JBS, the world's largest meat processor, is working to track 100% of its cattle in Brasil to reduce deforestation.
Traceability initiatives and challenges
Targeted efforts: JBS announced a US$9 million investment to support mandatory traceability in the state of Pará, aiming to have 100% of the state's cattle tagged from birth to slaughter by 2026. This is part of a broader effort to ensure compliance with socio-environmental criteria by its suppliers.
Indirect supplier gaps: A major challenge is tracing cattle from indirect suppliers, which are the second-tier suppliers not directly contracting with JBS. Investigations by organizations such as Global Witness and Human Rights Watch have uncovered evidence of cattle from deforested land entering JBS's supply chain through these indirect routes, often referred to as "cattle laundering."
Company response: JBS has stated that it has a "zero tolerance deforestation" policy and has cut ties with non-compliant ranchers. The company has also called for a national traceability system, while simultaneously implementing its own "Cowbot app" to allow users to check supplier compliance with socio-environmental criteria.
Amazon rainforest contains more than half of the world's remaining rainforests. It is the largest tropical rainforest on Earth. Specifically, it represents over half of the planet's remaining tropical forests.
Asian Forest cover approximately 15% of the world's forests. This is equivalent to around 670 million hectares. While Asia is the largest continent, it has a relatively smaller percentage of the world's forest.
Boreal forests contain approximately 32% of the world's forests. Boreal forests, also known as Taiga, form a ring around the Northern Hemisphere including parts of North America, Europe and Asia. Russia contains approximately 73% of the world's boreal forest, which covers about 29% of the world's total forest cover.
INVEST IN OUR PLANET
Get Inspired. Take Action. Be a Part of the Green Revolution.
January 2026 was among the warmest. Globally, January 2026 ranked as the fifth-warmest January since records began in 1850. Data from Copernicus and NOAA confirmed this ranking, noting that despite colder spells in some areas, the overall global average temperature was significantly above average.
Donald Trump has described global warming and climate change using various terms over the years, ranging from calling it a "con job" and "green scam" to an "expensive hoax" or a "Chinese hoax". These WORDS ARE TOXIC PSYCHOLOGICAL GASLIGHTING THAT IS HURTING THE FUTURE RESPONSE and STABILITY OF HUMANITY and the SURVIVAL of MODERN INDUSTRIAL CIVILIZATION...TO HELP QUARTERLY NEAR-TERM PROFITS>